Entrepreneur Spotlight: NYC Cravings Food Truck – Giving Up Finance for Chicken

The spotlight is on Thomas Yang, who with his sister, Diana Yang, and their close friend, Eric Yu, founded NYC Cravings, a mobile street food vendor (read “food truck”) based out of New York City. Cravings offer a bunch of Taiwanese-based dishes with its most popular dish being Taiwanese-style fried chicken over rice with pork sauce. Bonus points for selling the food out of truck.

Notes on the video: You guys can check out Cravings on Twitter and on Facebook | Cravings. Special thanks to Gary Li for joining us for lunch and working the camera. If you're a young person with a business who would like to be featured on Personal Finance Ninja's Entrepreneur Spotlight, send us an email at ninja@personalfinanceninja.com
“The one thing I like about the NYC Cravings Truck is that it’s a work in progress, but the fundamentals for success are all there [and] the food they’re serving is stand alone delicious.”
- “NYC Cravings Truck is Not Just Taiwanese Fried Chicken Anymore"
0:16 – What Cravings is
0:35 – Why Thomas decided to delay his career in Finance to start a business
2:35 – How Thomas tested the idea before committing any capital
3:20 – What the food truck industry is like
4:15 – How Cravings advertises and received a ton of traffic from one article
7:00 – Cravings gets named as a Rookie Finalist in the 2009 Vendy’s
7:40 – Is being an entrepreneur contagious?
8:37 – One piece of advice for budding entrepreneurs
9:39 – Bloopers
I really enjoy the food but what I like most about Cravings is their story. The truck was started by three friends in their very early twenties and they’ve been able to achieve a ton of success in a very short period of time through A LOT of hard work and a little bit of luck. Although the three partners are still involved in the daily operations of the truck, they’re at the point where they could easily become hands-off by hiring someone to operate the truck and move on to other things. Cash cow, anyone?
(I love this thing - really cheap and easy to use) and cut with Adobe Premiere Pro
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